Taught by industry-recognized and certified SEO and Social Media professionals, our comprehensive virtual workshops provide you with everything you need to amplify your brand or business online! Whether it's SEO (search engine optimization) or any of our popular social media workshops, you'll learn the inside strategy, platforms, tools and practices to increase your visibility, create leads and generate brand awareness. Sign up now to be notified of upcoming workshops!
Harp Workshops
Q&A: Understanding the social media time commitment
Crain's interview featuring Harp Social:By now, businesses large and small probably understand the value of social media and its vast marketing potential, but many are overwhelmed by the technology or put off by the time commitment. Diane Rayfield, Social Media Marketing Specialist and head of Harp Social tells Crain's how businesses can use social media effectively with limited resources. Read Full Interview >
Online Reputation Management
Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. Harp Social is geared to develop strategies and implement systematic programs for dealing with negative websites. We devise long-term solutions to monitor your brand and guard against negative listings on search engines.
Facebook Fan Page
Create a presence to connect and engage with your customers and amplify your business’s voice to their friends. Facebook has over 400+ million active users and is experiencing significant growth. No longer just for teenagers…with its fastest growing demographic between 35-55 years old and is doubling in size roughly every 2 months, Facebook is the place for your business presence. Over 6 million users become fans of business/brand pages every day on Facebook. Your business, no matter your size or industry, should be there too.
Harp Workshops
Crain's Interview
Online Reputation Management
Facebook Fan Page
Highlights and Statistics of Social Media Usage by Brands.
More Than 87% Will Increase Investment in the Next 12 Months
The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months.
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Consulting Services
Engage and interact with your customers!
Gain new customers!
Not just for large consumer brands, social media marketing evens out the playing field and businesses in every size and type of industry can benefit from active, strategic participation. The social media landscape is complex and constantly evolving. It is important for your business to have a well-branded presence and to utilize each social platform to its optimum advantage. This can be an overwhelming task for any business to undertake, and doing it incorrectly will show poorly on your business or brand rather than elevating it. Harp Social makes it our business to stay on top of social media. We help businesses and organizations to utilize these unique platforms to obtain your business goals & objectives. Not only do we brand, implement and design for each of the social media platforms, we also have maintenance and growth programs to "grow" your accounts...a unique advantage to working with Harp Social. Let us help you with a strategic implementation plan, or a social media audit of your existing social marketing with SocialCheck.
The Importance of Listening
Monitoring what is out there gives you the ability to promote the flattering conversations and directly address the not so flattering ones. Harp Social monitors more than 100 million blogs and their comments—we cover all other forms of social media as well, including video, sharing sites, images, forums, opinion sites, media and micro-blogging sites like Twitter.
Services Include
- Consultation Phone Call
- Custom Strategic Monitoring Package Mix
- Implementation with eMail Alert set-up
- Daily monitoring and analysis
- Interaction with your key personnel for relevant conversations
- Daily engagement in response to conversations about your business/brand.
- Weekly/Monthly Reports in PDF or html format.
Custom Twitter Strategy
Twitter is being utilized by savvy businesses as a way to network and communicate with contacts new and old, create brand awareness, announce events, promote products, articles, solicit information for new product development, act as a businesses virtual customer service center and drive traffic to your businesses website. If you are already on Twitter but don't have the time to maintain it, develop your following or utilize it properly, we can help. Harp Social provides daily growth and maintenance plans. If you're not on Twitter and want to take advantage of this powerful social platform, we can help you there too.
Services Include
- Initial Consultation with a Harp Social Certified Social Media Specialist
- Custom Twitter Strategy
- Custom branded twitter account(s)
- Harp "grows" your Twitter account with daily interaction
- Daily monitoring and responses to DMs and @s
- Harp will tweet for you throughout the day, 7/365
- Twitter sync up with other social media platforms
- Client receives weekly activity reports electronically
- Measurement tools
About Diane Rayfield
Events / Speaking Engagements
October 13, 2010
PCC Panel: Top Pros Examine “Using Social Media as a Powerful Branding Tool”…Three leading social media and communications pros join us for discussion on “Using Social Media as a Powerful Branding Tool.”
PCC Panel: Top Pros Examine “Using Social Media as a Powerful Branding Tool”…Three leading social media and communications pros join us for discussion on “Using Social Media as a Powerful Branding Tool.”
October 12, 2010
Crain’s Chicago Business NetMarketing: Mapping Social Marketing Strategies…Gain an understanding of the real-world possibilities of social media marketing and take away ideas for practical implementation in your organization.
Crain’s Chicago Business NetMarketing: Mapping Social Marketing Strategies…Gain an understanding of the real-world possibilities of social media marketing and take away ideas for practical implementation in your organization.
August 27, 2010
City of Chicago BACP: How to use Social Media to Marketing your Business!…Leverage the power of social media to market your business to a world of potential customers. For professional services and consumer businesses alike, you’ll learn how to harness the power of Facebook, Blogs and Twitter along with best practices, time-saving tools and daily habits.
City of Chicago BACP: How to use Social Media to Marketing your Business!…Leverage the power of social media to market your business to a world of potential customers. For professional services and consumer businesses alike, you’ll learn how to harness the power of Facebook, Blogs and Twitter along with best practices, time-saving tools and daily habits.
Recognized Social Media Strategist
Identified by SEO Blog Daily as one of the “top 25 social media experts to follow”, Diane Rayfield is a highly-recognized authority regarding Social Media Marketing. Her social media expertise is fortified with over 20 years of marketing, advertising and branding success for B2B and B2C clients through her agency background.
| Providing Unmatched Social Media Marketing Expertise and Services, including: | |
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Audit and review of your existing Social Media platforms, outlets and success (and your competitors) |
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Identify and prioritize goals (reputation management, lead generation) |
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Strategize a synergistic, integrated social media campaign toward agreed goals |
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Professional and proper implementation of custom-branded social media platforms |
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Content mining, content creation and publishing |
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Reactive and proactive engagement strategies |
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Real-time monitoring and alerts for all selected keywords across the entire social media platform |
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Qualitative and quantitative metrics, recommendations and identification of emerging trends |
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Social Media Evolution (On-going evolution and tactics to remain relevant and impactful regarding your Social Media program) |
ISMA Certified
International Social Media Association
Harp Social is a full-service, ISMA certified, social media marketing agency that will strategize, implement & maintain and measure the optimum mix of social media platforms to help your business utilize social media marketing to reach your goals. Our cost-effective solutions are measurable and impactful. Fully immersed in the social media culture, tools, applications and plugins, Harp Social will cross pollinate all your social platforms and your website to maximize the viral and search engine optimization advantages.
Schedule a call with one of our social media marketing specialists today!
630.691.9500
Harp Social on Facebook
Listen:
Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.
Evaluate:
Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.
Engage:
Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.
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