So what exactly does SMCP look like?
The symptoms include:
- Inability to actively engage others on Twitter
- Forgetfulness to update your Facebook page daily
- Slow to tweet, with lack of interesting content
- Sluggishness in updating your LinkedIn status
- Dizziness at the thought of keeping your social media lively and engaging
Businesses of all sizes are suffering with this new syndrome, including Fortune 100 companies!
TWTRCON stats reports recently that: A Weber Shandwick study conclude’s that Fortune 100 companies need a “Twittervention”. It goes on to note about those same companies:
- 76% of businesses with Twitter accounts failed to post frequently
- 52%+ failed to display personality or consistency of voice and did not actively engage with others
- 50% had fewer than 500 followers
- 15% of all accounts have become inactive
While these statistics are specific to Twitter and Fortune 100 companies, it’s not too big of a leap to presume that they equally apply across the social universe and to businesses large and small.
Recommended actions?
- Listen
- Participate
- Update
- Engage
The key to social media health: A sound strategy coupled with consistent execution, the right collection of tools, resources and discipline and understanding the different social media cultures goes a long way to alleviating SMCP.
Harp Social has the certified expertise, tools and social media acumen to take your SEO and social media marketing campaigns to the next level. Find out how we can help you use search marketing and social media more effectively for your business. Email or call 630.691.9500 today to get started today!
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Diane Rayfield is an ISMA Certified Founding Member and Social Media Marketing Specialist for Harp Social. |  |
I feel the same way! I think the most important part is not giving up and trying to get through the first early rounds!
HondaCivic2010 – Honda 2010.
I love this site harpsocial.com. Lot of great information. I am Tech guy. I have been a Desktop Technician since 1997 but have tons of other interests. In my spare time… Oh, wait I don’t have any of that (just kidding). Anyways, I have been aware of this website for quite some time and decided to join the community and contribute as well as learn a lot from others. I am excited to get started on the forum and am looking forward to a great journey together. Lots of potential friends and I look forward to meeting many online.