Diane Rayfield  3 Comments on Social Media’s Shocking Statistics 

Social Media’s Shocking Statistics

Social Media's Shocking StatisticsWith 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening… shockingly so. The significance of social media for businesses is equally big. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and  more has become the holy grail of marketing.  According to a recent Exact Target study, 69% of all Facebook users are a fan of one or more company Pages, leaving  little room for argument that social media marketing can have significant impact on your business and ultimately, sales. In fact, a whopping 92% of marketers are already using Facebook today, according to a study from Social Media Examiner, with  75% of them planning on increasing their activity in the future.

We’ve collected current social media statistics for platforms, users and businesses including the top four social platforms that businesses are successfully employing today (you’ll be surprised).

“Because 43% of all online consumers are either FANS or FOLLOWERS, you must understand not only where to establish a social media presence, but how to communicate with your consumers once you’re there.”

- Exact Target

Having a presence on Facebook  is a great start, but it’s what you do with it that will make or break your social media program. From search engine optimization to promotions,  f-commerce and custom tabs using i-frames…the options are pretty much endless.  What social media platforms are you using for your brand  today? Do you plan on adding or deleting any? What is your biggest challenge with social media marketing?

Special thanks to the following sources:  SocialMediaExaminerSmall Business Search Marketing, Twitter, Facebook, Ask Aaron Lee, Exact Target, Sam’s Web Guide


 
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Harp Social has the certified expertise, tools and social media acumen to take your SEO and social media marketing campaigns to the next level. Find out how we can help you use search marketing and social media more effectively for your business. Email or call 630.691.9500 today to get started today!

Diane Rayfield is an ISMA Certified Founding Member and Social Media Marketing Specialist for Harp Social. International Social Media Association
 
 

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There are 3 comments for this post

  1. [...] some of the shocking statistics on social media, it’s also clear that this improved marketing method isn’t going away any time soon.  Apps, [...]

  2. [...] (Source) 53 percent of people on Twitter recommend companies or their products in their tweets. (Source) 43 percent of all online consumers are social media fans or followers [...]

  3. [...] million users worldwide in 2010-11, more than half were 35 years or older.  That membership has already doubled in the months since.  Some [...]

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