Diane Rayfield  1 Comments on 3 Big Reasons to Convert to Pinterest for Business 

3 Big Reasons to Convert to Pinterest for Business

Pinterest takes the commercial plunge.

Pinterest Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business tools and terms which differentiate business accounts from personal accounts.

According to Cat Lee, Pinterest product manager, “If your organization is new to Pinterest, sign up on Pinterest for a business account. Existing accounts on Pinterest can be easily converted by following the steps outlined on the business site.”

  1. Verify your website. The verification badge helps people identify high-quality sources of content and more easily find the business they want in search results.
  2. Add new buttons and widgets. Integrate the Pin It button, Follow button, Profile widget, or Board widget to get more engagement from pinners and traffic back your site.
  3. Access to upcoming features. Receive updates on future products and services that will provide more powerful ways of reaching and understanding your audience on Pinterest.”

Business Terms

Pinterest has even published a separate set of Terms of Service for businesses which it says will help businesses leverage the hugely popular image-sharing site.

Pinterest Business Best Practices

Are you new to Pinterest or want a deeper understanding of how to leverage Pinterest? Pinterest has published a set of Best Practices & What works here.

Pinterest points out the impact it has on businesses based on case studies with  Jetsetter, Allrecipes.com, Etsy and more. When Allrecipes.com went ahead and overhauled its website to add “Pin it” buttons throughout, the site saw more than 50,000 recipes pinned in three months, resulting in 139 million Pinterest impressions and more than a 900%  increase in clicks on the Pinterest content.

Convinced? Converting your account is easy. Head this way to transform your standard account into a Business Account!


Harp Social has the certified expertise, tools and social media acumen to take your SEO and social media marketing campaigns to the next level. Find out how we can help you use search marketing and social media more effectively for your business. Email or call 630.691.9500 today to get started today!

Diane Rayfield is a Forbes Top 50 Social Media Power Influencer. Social Media Consultant, Strategist & Trainer. Founder of Harp Social.

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There is one comment for this post

  1. Catie Ragusa says:

    Hey Diane, thanks for this update!

    As I’m sure we all have, I’ve been waiting for Pinterest to create business accounts–so much so that about a year ago I wrote my thesis on marketing via Pinterest! I’m excited to see that this is finally happening, and I think it’s going to do be great for brands.

    How else do you Pinterest evolving for business? Thanks!

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