Does your Facebook Page have Rules or is it a free-for-all?

A Facebook Page is an excellent venue for a variety of current and potential customer engagement and activity, and most people who ‘Like’ a Page use it accordingly.  However, every Facebook Page is a potential target for the irrational or angry person who ‘Likes’ the Facebook Page for the purpose of leaving a barrage of negative or abusive comments. (more…)

Using Twitter for marketing your business or brand is an excellent idea for most. Whether your business is on Twitter for brand awareness, customer service or an increase in sales (perhaps all three), Twitter can provide abundant exposure and branding opportunities that are hard to beat.

As a Social Media Strategist, I’ve noticed that the majority of businesses, brands and entrepreneurs that have Twitter accounts that are fledgling or plodding slowly along is because the business or brand isn’t quite sure how best to utilize this powerful micro-blogging platform.

With the goals of achieving the best click through-rates, exposure and retweets, I’ve pulled together a “Top 10″ list of  Twitter tips that should be committed to memory and employed on a daily basis.

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#hashtag
As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone can create a hashtag simply by placing the ‘#’ sign in front of a word. (more…)

Take your Twitter Account from Anonymity to Massive Popularity!

You have a Twitter account for your brand or business. You even have a handful of followers. Now, like so many, you aren’t sure how to get more Twitter followers (especially relevant followers) or what to do next. No worries; you can take your Twitter account from stark anonymity to massive popularity. Follow these Twitter tips to take your Twitter account to the next level of marketing. Done right, you can take your Twitter account from being a social outcast to being a social celebrity. (more…)

Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and exponential link-backs to your content (website, blog, etc.) resulting in higher search engine rankings, and additional rankings for your site since Google and Bing display Facebook and Twitter results. (more…)

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. (more…)

With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening… shockingly so. The significance of social media for businesses is equally big. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and  more has become the holy grail of marketing.   (more…)

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1  in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google’s new feature: (more…)

LinkedIn Company Page

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products. (more…)