Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and exponential link-backs to your content (website, blog, etc.) resulting in higher search engine rankings, and additional rankings for your site since Google and Bing display Facebook and Twitter results. (more…)

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. (more…)

With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening… shockingly so. The significance of social media for businesses is equally big. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and  more has become the holy grail of marketing.   (more…)

The recent Facebook platform changes include a multitude of new features…some obvious and simple to grasp while others are more complex.

If you haven’t made the switch to the new Facebook layout yet, or you have and want a better understanding of the changes and their implications…then this presentation is a must-see for you and your business!

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If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50% enter them at least once a month. And, companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t.  Pretty powerful metrics for any type of business. Running a social promotion on Facebook is easier than you might think.

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It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention!

Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!
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With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business.  The problem happens when these expectant businesses look around and say, “Now what?” How do I get followers? How do I use these sites to generate leads? How do I justify social media? How do I find the time? What else is there? Why are we even here? …and so on.

If you’ve asked yourself any of these questions, or are less than enamored with the success of your social media campaign, try these social stump-blocker solutions below:

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In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes.
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More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end.  Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business.
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If  your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset. Although there are many poll application options for Facebook, we like the one simply called, Poll. Popular brands that use Poll include:

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