Pinterest takes the commercial plunge.

Up until a week ago, a business couldn’t legitimately have an account on Pinterest (though plenty did/do). In fact, having a business Pinterest account was a technical violation of the service’s rules, which forbade commercial usage. In a welcomed step forward, Pinterest formally announced this week a set of business tools and terms which differentiate business accounts from personal accounts. (more…)

Another Facebook platform change? Actually there are a lot of recent changes Facebook has implemented. If you’re a Community Manager, Page owner, Brand or Business on Facebook, then you no doubt have noticed some of these changes. Below is the first article in a series that reviews recent Facebook changes along with information on how to use the new features. (more…)

Does your Facebook Page have Rules or is it a free-for-all?

A Facebook Page is an excellent venue for a variety of current and potential customer engagement and activity, and most people who ‘Like’ a Page use it accordingly.  However, every Facebook Page is a potential target for the irrational or angry person who ‘Likes’ the Facebook Page for the purpose of leaving a barrage of negative or abusive comments. (more…)

#hashtag
As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found. Anyone can create a hashtag simply by placing the ‘#’ sign in front of a word. (more…)

Take your Twitter Account from Anonymity to Massive Popularity!

You have a Twitter account for your brand or business. You even have a handful of followers. Now, like so many, you aren’t sure how to get more Twitter followers (especially relevant followers) or what to do next. No worries; you can take your Twitter account from stark anonymity to massive popularity. Follow these Twitter tips to take your Twitter account to the next level of marketing. Done right, you can take your Twitter account from being a social outcast to being a social celebrity. (more…)

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. (more…)