Social Media's Shocking Statistics

With 500 Million + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening… shockingly so. The significance of social media for businesses is equally big. Expanding your brand’s potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing. (more…)

Diane Rayfield 1

3 Powerful (and free) Tools to Measure Brand Awareness

Social Media Goal: Brand Awareness

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such? (more…)

Listen:

Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.

Evaluate:

Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.

Engage:

Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.