Tools for an Engaged Social Presence
I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients.
Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Though we obviously don’t use all of these, I have used a good many of them for different reasons.
It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence”.
Below I recap some of the highlights from the hour long interview:
This is part 1 of a 3 part series…
ISMA: What do you mean by “an Engaged Social Presence”?
Brian Solis describes engagement as:
“Engagement is essentially the first step in building a relationship between your customers and your brand.”
Brian goes on to explain that initially, early on in a brands social media experience, that it’s more about establishing a presence and less about strategic engagement and the engagement resembles traditional broadcasting of messages.
In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong.
More specifically, however…engagement encompasses two strategies.
Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence.
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.
Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.
Read the full post here…
Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.
Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.
Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.
