The Social Media World Forum is underway today and will go on through tomorrow in New York. This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics on how to engage customers, manage brand perceptions, empower employees and more. If you didn’t  make it to the event,  follow the hashtag #SMWF to view tweets with the latest on brand engagement, monitoring, ROI, advertising and community management and much more.

Twitter Highlights–Morning of Day 1 #SMWF

A curated collection of social media marketing sage advice from #SMWF keynote speakers:

@EA Chris Thorne:  Global Head & Senior Director of Social Marketing and Media at Electronic Arts.

@TedRubin Ted Rubin: a leading social marketing strategist and in 2009 started using the term #RonR: Return on Relationship™

@LinkedIn James Burnette:  Head of Sales, Marketing Solutions, LinkedIn

@mariaamezaga Maria E. Amezaga: Global Social Media Manager- Center of Excellence, Communication Strategy, Shell

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Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and exponential link-backs to your content (website, blog, etc.) resulting in higher search engine rankings, and additional rankings for your site since Google and Bing display Facebook and Twitter results. (more…)

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1  in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google’s new feature: (more…)

The New Rules of Social Engagement

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.   53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. (more…)

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!  Similarly using SEO without social media substantially limits the potential of organic search.  Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. Here are some tips on optimizing one with the other. (more…)