Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and exponential link-backs to your content (website, blog, etc.) resulting in higher search engine rankings, and additional rankings for your site since Google and Bing display Facebook and Twitter results. (more…)

You may have seen the announcement from Google in March about their social feature called +1. Perhaps you are patiently waiting to start seeing the +1  in your Google search results. You may be waiting forever and never see it. Following is a comprehensive list of information regarding Google’s new feature: (more…)

The New Rules of Social Engagement

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.   53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. (more…)