Get informed about Harp Social. From Google Places awards, to Crain’s Chicago Business interviews, you will find all the top news stories and current events for Harp Social here.
April 6, 2011
Social media can help you find the home you love
If you’re like most homebuyers — 87 percent, by one estimate — your search for the perfect home and homebuilder will start with Google.
Whether you search by builder name, geographic area or price range, those search results are now just as likely to take you to a YouTube video or builder’s Facebook page as they are to the official company website. That’s because each month more and more homebuilders are realizing they have to go social to stay competitive.
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August 12, 2010
Social media 101
With Twitter, Facebook, just being there is no guarantee of success
You’ve heard it all before: If you’re not using social-media tools to reach new customers, you should. So you’re making friends on Facebook, you’re trading Tweets on Twitter. It’s fun — but are you building new business?
Social-media marketing is probably here to stay, but it’s turning out to be a time-consuming game that doesn’t yield instant results.
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August 02, 2010
Small businesses still give social media the cold shoulder
Even though an estimated 940 million people are part of some sort of online network, most small businesses haven’t embraced social media. A March poll of small-business executives by Citibank N.A. found that 81% were not using social-media sites. Only 30% said they planned to use social media to market their businesses in the next year.
Yet social-media experts say tools like Facebook, Twitter and Foursquare can be particularly beneficial for small firms because they provide a low-cost way to reach potentially large numbers of people.
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June 02, 2010
Google returns show Harp Social bests big boys when searching “Chicago Social Media Company.”
Harp Social is showing the power of its expertise with the number one return on Google for Chicago social media company searches. Harp staff, including recognized social media expert Diane Rayfield, and her counterpart on the search marketing side of the business, Cyma Saeed, have applied their trades well for the Oak Brook-based firm and its sister company, Harp Interactive.
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May 05, 2010
Q&A: Understanding the social-media time commitment
By now, most entrepreneurs probably understand the value of social media, but many are intimidated by the technology or scared off by the time commitment. Diane Rayfield, social-media marketing specialist at Oakbrook Terrace-based Harp Social tells Crain’s contributor Steve Hendershot how small businesses can use social media effectively with limited resources.
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