Diane Rayfield   Comments on 3 Powerful (and free) Tools to Measure Brand Awareness 

3 Powerful (and free) Tools to Measure Brand Awareness

3 Powerful (and free) Tools to Measure Brand AwarenessSocial Media Goal: Brand Awareness

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such? (more…)

 
 
 
  Diane Rayfield  2 Comments on 10 Benefits of Twitter for Businesses 

10 Benefits of Twitter for Businesses

Twitter for BusinessThe uses and benefits of Twitter are growing and expanding everyday.

Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter.

(more…)

 
 
 
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