Social Media Goal: Brand Awareness
Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such? (more…)
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. The problem happens when these expectant businesses look around and say, “Now what?” How do I get followers? How do I use these sites to generate leads? How do I justify social media? How do I find the time? What else is there? Why are we even here? …and so on.
If you’ve asked yourself any of these questions, or are less than enamored with the success of your social media campaign, try these social stump-blocker solutions below:
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes.
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While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer, brought his insightful resource to my attention.
Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.
Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.
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One of the main objectives for all social media marketing initiatives for a brand is to “navigate the narrative”. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive.
In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.
The first step to monitoring your brand reputation is listening. Whoever said “eavesdroppers are never happy” could not have been more wrong. You might not be always be happy with what you hear about your brand but I guarantee that you will be a lot unhappier if you don’t listen in!
Social media is the speakeasy for all those incessant public conversations that you must listen in on and eventually join.
One simple way to discover what people are saying about your brand is to simply create a Google Alert so that you’ll get an email anytime your brand name is mentioned.
However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. That’s why you need to use a variety of online tools to find out what people are saying.
The uses and benefits of Twitter are growing and expanding everyday.
Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter.
Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.
Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.
Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.
