Corporate Social Media Policy Guidelines

12 Guidelines for Corporate Social Media Policies

12 Guidelines for Corporate Social Media Policies Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. Companies are struggling to achieve the balance between liberating the employees and avoiding all the risks and pitfalls of unmonitored conversations.
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Listen:

Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.

Evaluate:

Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.

Engage:

Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.