It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence”.
Below I recap some of the highlights from the hour long interview:
This is part 1 of a 3 part series…
ISMA: What do you mean by “an Engaged Social Presence”?
Brian Solis describes engagement as:
“Engagement is essentially the first step in building a relationship between your customers and your brand.”
Brian goes on to explain that initially, early on in a brands social media experience, that it’s more about establishing a presence and less about strategic engagement and the engagement resembles traditional broadcasting of messages.
In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong.
More specifically, however…engagement encompasses two strategies.
Re-active engagement and Pro-active engagement, both necessary for a truly engaged social presence.