Another Facebook platform change? Actually there are a lot of recent changes Facebook has implemented. If you’re a Community Manager, Page owner, Brand or Business on Facebook, then you no doubt have noticed some of these changes. Below is the first article in a series that reviews recent Facebook changes along with information on how to use the new features. (more…)
More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!
It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business.