Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and exponential link-backs to your content (website, blog, etc.) resulting in higher search engine rankings, and additional rankings for your site since Google and Bing display Facebook and Twitter results. (more…)

More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales. (more…)

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention!

Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!
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