The more that relevant websites link to your website, the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking.
The best way to get back-links is to create valuable content; create it and they will link! Additionally, you can create social media accounts that link back to your website. Yet another proven method is to submit your website URL to web-directories with decent Google page rank, ex: Yahoo and D’moz. (more…)