Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!  Similarly using SEO without social media substantially limits the potential of organic search.  Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. Here are some tips on optimizing one with the other. (more…)

Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google):

#1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time spent on page leading to proportionate increase in leads,  conversions and so on. (more…)