More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers. They are most likely to interact with brands and each other on social networks…especially Facebook where they spend hours on end. Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!
It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. Here is a roundup of some recent Facebook changes and useful Facebook utilities and statistics and their implications on business.