Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google):
#1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on. (more…)



Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment.


