Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times!  Similarly using SEO without social media substantially limits the potential of organic search.  Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. Here are some tips on optimizing one with the other. (more…)

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness of the leads does not end there. The organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.
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