How To Dominate Search With Social Media And PR

When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their” side of the story. They bought negative keywords for paid-search, quickly created micro-sites and devoted Facebook & Twitter pages for their message, all this to negotiate the narrative. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz! (more…)

Listen:

Before you can engage with your customers, and a world of potential ones, you need to listen. Harp Social will uncover real-time, relevant, impactful conversations through our proprietary mix of monitoring tools.

Evaluate:

Harp provides daily conversation analysis, tagging and tracking of the relevant conversations.

Engage:

Create active dialog with customers or potential customers on Twitter, Facebook and blog comments.