As the saying goes…if you’re going to do something, do it right.
This tried and true philosophy rings just as true today for any businesses entering into social media marketing.
For small businesses and entrepreneurs, it is not uncommon to find the owners and employees wearing many hats – from new business development to accounting to customer service. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind.
According to Maria Veltre, Executive Vice President of Citi’s Small Business Segment…
“While social media can provide additional channels to network and help grow a business, many small businesses may not have the manpower or the time required take advantage of them.”
Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace. When a business attempts to undertake this type of marketing themselves, they can set themselves up for failure and summarily dismiss an impactful, powerful marketing tool.