If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. The trick is to make sure that the content you are writing provides immediate payoff by entertaining, giving useful information, provoking or sharing experiences that help your followers. If your tweet provides some kind of value and is not another “me-too” , it has a good chance of being passed on. Once it’s passed on, your message gains momentum through a wider audience and increases your influence. If you use your 140 characters wisely you can compel your followers to spread the message and help you develop your following.